CRM. What is it?

CRM is an acronym that stands for "Customer Relationship Management. This is the term that refers to strategies, practices, and technologies that companies use to analyse and manage customer interactions and data throughout the customer lifecycle.

The goal is to improve business relationships with the customers and help to assist the customer. CRM's are also geared to improve customer retention and help drive the growth of sales in the business.

CRM's are designed to store information on customers across the various sales channels, or points where contact has been made between the company and its customers.

These channels include the companies online presence (website), telephone, email marketing, live chat, direct mail and social media. These systems can also give customer facing staff more detailed information on the customers personal purchase history, information, buying preferences, and any possible concerns.

CRM Software...

Customer Relationship Management software stores information and documents into a single database so that employees of the business can more easily manage and access it.

Other main functions of this software including recording various customer interactions (phone calls, over email, social media and other channels). They can also automate various workflow processes such as tasks, calendars and alerts and also gives the managers the ability to track performance and productivity based on the information logged within the CRM software.

If you are looking for a CRM system, look no further than Retso. For a no obligation meeting to discuss your requirements please call 0115 9 844 988 or email

This site uses cookies. By continuing your visit, you accept their use as set out in our Cookie Policy. OK