Get customers to your store with omnichannel retailing
The term omni-channel marketing has been this month’s hot topic in the retail industry. It’s been thrown about more times than a paper plane with little explanation as to what it is and what it involves.
Multichannel retailing is the use of a variety of channels in a customer's shopping experience including research before a purchase. Such channels include: retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer.
Did you know that almost 60% of customers have already researched the products they’re after online before making a purchase in store.
There are apps available which can tell a customer how long the queues at their local stores are. The peak waiting time is less than 6 minutes before a customer will decide to give up queuing and with this information being available before they even walk into your store can lose you potential customers.
Smart phones should be considered as personal, handheld shopping assistants that all your customers could potentially be using. So think about what information your website or app is delivering to them. If you’re a small store consider having stock availability listed on products can prevent a disappointed customer. This goes hand in hand to having an effective retail system installed at your company.
Once you understand the behaviour from online to in store, you must be able to match the online service in terms of helpfulness and efficiency. This is where Retso Studio can provide your business with the ultimate retail system. Online and Offline marketing shouldn’t be considered as two separate components and similarly your business should be run as smooth as possible.