January Sales - How to Cope
It seems to be a running joke now; “Boxing day sale”, “Bank holiday sale”, “Offers must end this weekend”, for furniture companies is now expected. January sales (even though they start on Boxing Day) are no exception. Here are our tips on how to cope with the additional demand on your business.
Furniture stores have a mammoth task on their hands listing all of the products they have as well as each individual configuration, 2-seater, 3-seater, scatter back, leather, fabric, green, blue, yellow, the possibilities are endless. With Retso’s stock control for furniture stores you can include all of these options in an unlimited number of configurations with just a few clicks of a mouse.
Pricing is one of the most difficult things to get right during a sale period. Too low and people either think the product is poor quality, or you might oversell it costing you margin. Too high and no one will buy the item.
With Retso’s software you can make sweeping adjustments or individual tweaks and mark ups based on your sales data, giving you full control.
Be sure you don’t put too much unnecessary pressure on your warehouse. The festive period is usually a time when members of staff have holidays or also fall ill. Adding “free next day delivery” to your promotions will only add to your already stretched operational process.
Don’t forget the transport. If you use third party couriers you may need to notify them that you might need additional trailers and collections.
Customer Relationship Management (CRM) is a vital part of your retail strategy. Sales periods are a great way to grow your customer database and you should be following up with them to provide cross sell opportunities.
We hope this gives you a reminder of a few things you need to consider before you go into the busy sale period. We hope you have a restful Christmas and New Year and if you need a hand with a stock control system contact Retso today to start a conversion.