Small Business - Key Dates in 2016
Planning is an important concept when running a small business so you know what is going to happen in future months.
Easter weekend[Friday 25th March – Monday 28th March]
The Easter weekend is a four-day weekend that gives you opportunities to treat your customers with giveaways or competition to win a Easter Egg.
Early May bank holiday & Spring bank holiday[Monday 2nd May & Monday 30th May]
Both of these holidays are three-day weekends so it’s important to bring your audience in-store or online with offers. Hopefully by then the weather is warm so you can make it the beginning of Summer theme.
UEFA Euro 2016[Friday 10th June – Sunday 10th July]
The country goes in to football fever so can you too. Make a inviting shop window or making your website football themed. On match days run offers for people wearing football shirts. This is a good way of getting people in to the store.
Wimbledon[Monday 27th June – Sunday 10th July]
With the country cheering on Andy Murray and eating strawberries and cream you can get involved with advertising on public screening of the games. Also with Tennis related offers.
Olympic Games 2016[Friday 5th August – Sunday 21st August]
The Olympic games are based in Rio, Brazil so getting in the carnival spirit like the country did in 2014 for the World Cup. Think Samba to make your business stand out.
Summer bank holiday[Monday 29th August]
With Summer fading away and school getting close to starting you can make your store school themed with ‘Going back to School’.
Halloween[Monday 31st October]
Halloween is a fun holiday with people dressing up. This is a great opportunity to decorate your store or website in a spooky fashion. Make it good and spread it on social media for your audience to see.
Black Friday & Cyber Monday[25th November & 28th November]
The most important period for retail with Christmas just round the corner. The big stores offer massive sales so you need to have stock that you can offer to can restock well. Make sure your website is read for the increase in traffic also.
Boxing Day[26th December]
It’s Christmas holidays so people are relaxing and have Christmas money to spend. Having your store Christmas themed and good offers can make it a good end to the year.